THE LIBRARY
Knowledge

Long-form thinking on the
named-ideator economy.

Essays, playbooks, and field notes from Maitro and the Talpro Universe. Two new pieces a month. Written in the voice we'd use over coffee with a senior leader, not a marketing email.

Thesis··7 min read

Why we don't take equity

The named-ideator model uses a capped royalty instead of equity. That choice is structural, not philosophical — here is the engineering behind it.

— Bhaskar Anand
Playbook··9 min read

Royalty math for senior leaders

How to think about a capped, time-bound royalty when you're used to thinking in equity and salary. With a worked example.

— Bhaskar Anand
Thesis··7 min read

The CXO who doesn't quit

Why the named-ideator model is structurally different from every other CXO career path — and what it means for your day-job risk envelope.

— Bhaskar Anand
KNOWLEDGE & NEWS
The desk

What we're publishing. What just shipped.

FEATURED ARTICLESAll articles →
  1. THESIS

    The CXO who doesn't quit

    Why the named-ideator model is structurally different from every other CXO career path — and what it means for your day-job risk envelope.

    Bhaskar Anand · 7 min
  2. PLAYBOOK

    Royalty math for senior leaders

    How to think about a capped, time-bound royalty when you're used to thinking in equity and salary. With a worked example.

    Bhaskar Anand · 9 min
  3. THESIS

    Why we don't take equity

    The named-ideator model uses a capped royalty instead of equity. That choice is structural, not philosophical — here is the engineering behind it.

    Bhaskar Anand · 7 min