The Maitro vocabulary, precisely defined
Maitro uses a few load-bearing terms: named ideator, capped royalty, Build Lab, Spotlight, Council, and conflict review. This page defines them without turning public definitions into contract promises.
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How the model terms connect
The model
What we mean when we say 'named ideator' and the surfaces around it.
Named ideator
agreement controlledThe senior leader whose domain insight and name may become the public ideator signal for a Maitro venture. The role, attribution, time commitment, and economics are defined by the signed agreement.
The Arrangement
agreement controlledThe structural relationship among the named ideator, Maitro/Talpro, and the operating company. Public copy explains the model; signed documents control actual terms.
Build Lab
agreement controlledMaitro's apex venture-build path for selected senior leaders. Timing, deliverables, ownership, attribution, and post-launch support are agreement-controlled.
Spotlight
agreement controlledThe brand and editorial support layer around a senior leader. Specific channels, cadence, approvals, and third-party opportunities are subject to program terms and cannot be assumed from public examples.
Society
plannedMaitro's senior-leader community layer across editorial, events, and relationship surfaces. Benefits and access can change as the program matures.
Boardroom
plannedA private peer-room format for selected senior leaders. Attendance, confidentiality rules, and outputs are confirmed event by event.
The Council
plannedThe intended senior advisory or alumni layer around Maitro. Eligibility, rights, duration, and any commercial participation require founder and legal confirmation.
Crew
public definitionThe product, engineering, design, and editorial operators assigned to a Maitro engagement. Exact staffing and confidentiality commitments are engagement-specific.
Commercial
How the money flows. Royalty, cap, term, and the documents that govern them.
Royalty
agreement controlledA capped, time-bound payment structure that may apply to a named ideator under agreement. Rate, base, cap, timing, audit, tax treatment, and recipient details are not public terms.
Lifetime cap
agreement controlledThe maximum royalty-style payout if the agreement includes one. Amount, currency, triggers, exclusions, and closure mechanics are agreement-controlled.
Term
agreement controlledThe time window for any agreed royalty-style obligation. Start date, end date, cap interaction, and post-term relationship are controlled by the signed documents.
Net revenue
agreement controlledThe calculation base for any royalty-style payment. Inclusions, exclusions, timing, review rights, and records are agreement-controlled and should not be inferred from public examples.
Brand Amplification SLA
agreement controlledA brand amplification plan or commitment where included in an engagement. It describes intended activity and approvals; it does not guarantee third-party placement unless a signed document says so.
Program
How the Build Lab and the cohorts are organised in calendar time.
Cohort
plannedA group of selected Build Lab participants moving through a shared operating calendar. Cohort names, size, and dates are source-of-truth controlled.
Demo Day
plannedA launch or showcase moment for a cohort where scheduled. Format, audience, public access, and press participation are not guaranteed by this glossary.
Build themes
public definitionThe strategic themes Maitro uses to focus idea intake and crew capacity. Themes are editorial/product guidance, not a guarantee of acceptance.
100-pt investability gate
source neededThe intended evaluation discipline for Build Lab applications. Public scoring examples are illustrative unless marked as the current active scorecard.
Trust & gates
How we protect the senior leader, the studio, and the ventures we ship.
IP-conflict underwriting
agreement controlledThe conflict/IP review step around a senior leader's current obligations. Maitro may review supplied clauses, but applicants should not treat this as legal advice or guaranteed clearance.
Conflict-of-interest disclosure
agreement controlledA disclosure and screening process for possible overlap with Maitro work, employer obligations, or other roles. Process details and remedies are policy-controlled.
Gatekeeper 80-pt gate
public definitionMaitro's internal pre-launch review discipline for product quality, security, reliability, and monitoring. Scores and thresholds are internal source-of-truth items.