The Royalty Agreement

This page describes the structure of the royalty Maitro pays to every named ideator on a Build Lab venture. The exact numbers — royalty percentage, lifetime cap, payout term, and the worked example with realistic revenue scenarios — are released to verified senior-leader email addresses through the application flow.

1. The principle

Maitro is the operating company. Maitro & Talpro put up the capital, raise from VC partners, build the product, run operations, and own 100% of the IP. The named ideator — you — contributes the idea, your name as the public face, and a small set of brand-amplification commitments. In return, Maitro pays you a royalty on the venture's revenue: capped, time-bound, paid quarterly, audited, in INR.

You take no equity (which would conflict with your day job) and you put no capital at risk. The royalty is your payout — designed to scale with the venture's success but cap out at a level that respects both your contribution and the operational risk Maitro carries.

2. What's public about the structure

• Maitro pays you, not the other way around. Royalty is a payment from Maitro's operating company to you personally, in INR.
• Royalty is on net revenue. "Net revenue" excludes GST, refunds, chargebacks, and any pass-through cost.
• Capped. A hard lifetime cap denominated in INR. Once reached, royalty closes out.
• Time-bound. Even if the cap is not reached, the obligation runs for a defined number of years from product launch.
• Paid quarterly, audited. Calculated and remitted quarterly based on figures audited by an independent CA.
• You take no equity. By design — equity in a parallel venture conflicts with most senior leaders' employment IP and non-compete terms.
• You take no operational role. Not an employee, not a director, not an officer. No personal liability for the operating company's debts or regulatory exposure.

3. What's not public

The exact royalty percentage, the exact cap amount, and the exact payout term. Released only to senior leaders who have verified their CXO email through the application form.

4. The Brand Amplification SLA (companion document)

Twelve months of measurable, multi-channel personal-brand work delivered to you, the named ideator. SocialIQ runs the playbook:

• One podcast booking every six weeks.
• One conference keynote a year.
• One IIM / ISB / IIT guest lecture a year.
• Twelve months of managed LinkedIn editorial.
• Awards entries submitted on your behalf.
• One bylined article a quarter, ghost-drafted, edited with you, tier-1 outlet.

5. The IP-Conflict Underwriting

Before you sign anything, Maitro's counsel runs an IP-conflict review against your current employment terms. We never ask you to assign anything that belongs to your employer.

6. The Conflict-of-Interest Disclosure

Written conflict scan against every active and historical Maitro engagement before accepting an application. If we find a competitive collision, we either decline your application or recuse the relevant crew members and disclose in writing.